Walked in the local GC last weekend and was blown away by the looks of the 2017 Fender Stratocaster Professional. I grabbed it and felt so right. The finish is flawless. The aged white of the plastic fits perfectly to give the guitar a vintage vibe. Unplugged it rang long and loud with very nice acoustic resonance. The string vibration could be easily felt throughout the guitar. I connected it to a used Blues Deluxe and was even more impressed. It sounded big, full and noiseless/humless. Chords were very clear making each note distinguishable. The professional series is replacing the standard line up now giving Fender the opportunity to reintroduce itself by adapting a few improvements that indeed could impact the market. It futures several upgrades; true bone nut, Vintage Modern Pickups w/compensated string poles, Deep C Neck, insert and lock tremolo arm and; aged pick-guard, back cover, knobs, tremolo arm tip and pickups covers. The salesman did something that I have not witnessed before; took the guitar to the tech and had it set up before I was willing to buy it. I tried it again and the feeling of rightness was cemented. The improvement after the set up was minimal but noticeable. My wife refused to let me buy it and I almost had a heart attack, but I put it on layaway and went home, posted a few instruments and an amp on Reverb and the local Craig's list. I sold it all and was waiting for the Reverb money to clear and it this morning. I managed to bank some good dought, so today I went and picked it up. Ah yeah! and the Fender Blues Deluxe too.