The new Gibson CEO is...

Discussion in 'The Backstage' started by Lunacy the Faded, Feb 3, 2019.

  1. Lunacy the Faded

    Lunacy the Faded Active Member

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    James Curleigh, a proven retail giant with lots of positive financial results amidst past marketing activism.

    Most do not know about the political advertising campaigning. When he started at Levis he was "instrumental" in that cause. JC was called in to start at Levis by his peer Charles 'chip' Burgh who needed to balance out the cause and effect of new policies. Chip has high-up connections with Gillettes corporation, who also got on board with it.

    Gibson is another big 'mens influence' brand possibly going to be subjected to "aggressive social responsibility policies" under James Curleigh and camp. I dont want the guy to prove to be a wolf in sheeps clothing, ill admit he is very charismatic and seems to mean well.

    The problem I see with those policies are that music and political influence is at the artists discretion, not from the brand of instruments they play and should stay that way.

    Taking a stand with political/social views by choosing what jeans to wear or grooming products to use has never been as big of an influence on the general public as music, so a trojan horse may have been brought into the Gibson corporation.

    Take a historic instrument brand to do the same type of television commercials then everyone who has used the instruments of said brand becomes associated with that media. That can take away from lyrical individuality in music played on Gibson instruments. Some bands are political and some arent, but the general idea is to express your own self with music. Using an aggressive social responsibilty policy on Gibson guitars is not good for self expressing bands.

    The bad thing about making those kind of niche ad campaigns is that it would start to push the identity and heritage of Gibson away. The reputation was built from exposure with colossal live music acts and being on as many recordings as possible. Gibson became legendary from their focus on musical artists having the right tools for the trade.

    Just "the more you know", I hope for the best.
    Thank you

    https://www.retaildive.com/news/is-activist-advertising-the-new-frontier/516914/
     
    Last edited: Feb 4, 2019
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  2. JCarno

    JCarno Active Member

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    But thanks anyway. :cheers:
     
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  3. Ray

    Ray Well-Known Member

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    Thanks for the info, man, interesting piece.

    And "aggressive social responsibility policies" ...

    Who knows, hehe, maybe they're going for Norlin 2.0. 5-piece necks, 7-piece bodies, you name it - they'll glue it:D
     
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  4. Thumpalumpacus

    Thumpalumpacus Member

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    Meh, I play guitar, not social issues or ad campaigns.
     
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  5. Lunacy the Faded

    Lunacy the Faded Active Member

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    I havent seen that trend, the luthiers had more of a say in how the production went this year-- consistent

    As of right now Gibson is still just about their instruments
     
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  6. Thumpalumpacus

    Thumpalumpacus Member

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    Oh, I know. I've got a big <shrug> for most of those sorts of campaigns. I buy material goods, not ideologies, myself. "No, his mind is not for rent ..."
     
  7. Biddlin

    Biddlin Well-Known Member

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    For perspective, Henry Juszkiewicz was extremely active in partisan politics, never saw it reflected in the guitars.
    [​IMG]
     
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  8. TheX

    TheX New Member

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    Henry saved Gibson from the trash heap, we should be thanking him.
     
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  9. Biddlin

    Biddlin Well-Known Member

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    Amen, but "...How sharper than a serpent's tooth it is To have a thankless child!”
     

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