So thats how it works. You take pre-orders before the guitar is released & without official acknowledgment that the guitar exists on your website. Perfect Gibson sense. And then everyone will be surprised at NAMM? Like they aren't selling theses F^@#ing things right now or taking orders & they don't officially exist yet until NAMM 2013. What make believe world is that PeteR. Don't misunderstand me. I know you are simply relaying a message & I am a Gibson aficionado who is frustrated & disappointed by Gibson's mishandling of what could have been a great opportunity to publicize this really different guitar. I just don't get the whole head up yer arse way of doing business Secret Squirrel style. Taking pre-orders without an official acknowledgment is just too cat and mouse. I cant feed into the hype, play the game, go for the bait or even allow myself to be excited. Its almost like I would rather wait & watch what could have been a new & exciting design release fall on its face (just like Gibson expects) with the wide eyed stare of a motorist riding past a decapitation. Wow cool guitar. Is that blood? Pardon the dramatization for entertainment trade off.