I definitely like this idea. If Gibson would that, I wonder how much time it would take for Gibson to ship the "optioned" guitar to the dealer? And for the same price? … . I didn't know that Fender does options on their regular production guitars. This is Bean Counter's Krap, but unfortunately it's true. I always wonder what the profit margins are for manufacturer and dealer. Wonder about the incentives, too. I making up numbers thru my a$$ right now: Lets say on a $2000 guitar, a Gibson authorized dealer makes $100 profit and Gibson makes a $100 profit. But if a Mom n Pop store is allowed to stock and sell only 5 Gibsons at a time, maybe the profits are reduced down to $75 each. $100 = Good? $75 = Evil (for Gibson)?