all this honk about advertising slogans that were invented by New York admen more than 70 years ago. in those days, the guitar business was a cut-throat competitive arena... just like it is today. To hell with all of that. It's irrelevant. But then there's us, as players. Leo Fender gave some credence to what we wanted and/or needed waY back when, but few others did as much. Most of us know what we like. IMHO you either like your guitar, or you don't. It doesn't matter what some admen decided might sell well in the far-off 1950s or the far-out 1960s... IMHO the only thing that matters a fig is how it sounds NOW through the signal chain you own, and how it feels to play. Think about it that way and it doesn't matter a fig whether you prefer a Fender or a Gibson or another brand. It only matters what that instrument can contribute to your music. That's why we like to own several types.... an SG and a Tele and something else of course. Let the song rule what the tone must be. Choose the instrument according to what it can do for you. Listen to what it sounds like, and remember what it feels like, and that's how you know.